· Electronic Marketing
o Send branded messages by email or print to new leads generated by our website, networking, and other sources.
§ Recruits.
§ Realtors.
§ Loan referral sources such as professionals that are not directly related to the real estate business.
o Support the sales team with consistent pre-formatted messages, or status updates.
o Track the marketing campaigns for business sources and recruiting to analyze for improvement.
o Automate the marketing follow up with additional and different messages to improve the sales or recruiting conversion.
o Target messages to customers or recruits by segmenting contact lists.
§ Geographical differences.
§ Type of professional.
§ Loan types.
§ Past experience with the individual.
· Realtor Business (how we support the recruit)
o Private label websites as a partnership with the Realtor.
§ Hundreds of photos and slideshow/video tours.
§ Property descriptions in detail with unlimited, but organized text.
§ Blog, podcast, and audio integration.
§ Custom links and custom pages.
§ Professional templates.
§ Logos.
§ Ability to place information on Trulia, Zillow, and more.
· Websites
o For individual originators, and branch managers.
o Branch sites.
o Links to Social Media (i.e. Linkedin, Twitter, and Facebook).
o We help in the preparation of a professional looking bio.
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o Professional design with lead capture, lead tracking, and immediate notification via your SmartPhone
o Video updates and marketing.
Find us at www.essexmortgage.com