How Many Times Do You Think About Alternatives .
Do you just sell your ideas, products, and yourself to the conventional entities in the marketplace, or are you using creative thinking? Do you just work with Realtors, and people in the business, or do you stray dangerously from your comfort zone?
To find loan customers, you need to source business in a variety of ways. To follow the money, you need to follow the people. Your marketing efforts need to be directed to where people are even when those people are not looking for a loan; or a home.
At Essex Mortgage, (www.essexmortgage.com) we help you find new ways of following those people. It is simply a matter of brain storming. The multi-level marketing companies started it. After you annoyed your relatives and made holidays a nightmare, you prepared lists of the four-hundred "people types" you came in contact with every day. That usually started with whoever did your hair.
The question you should ask yourself when "marketing" is where do people congregate, and how can I get to them. Not every business is like a private club where you are the last to be invited. Many businesses welcome outsiders if there is some sort of benefit to their employees, and even their customers. All you have to do is ASK.
If you are an Essex Mortgage originator of loans, we have many programs that will show you how to do that. We actually get involved and walk you through it so you are never alone. Imagine a mortgage banker that gives personal service to their loan originators, Realtor partners, and anyone who wants to join.
Jerry Gensel
Business Development
Office: (714) 935-2581 Ext 304
Mobile (909) 238-2950
Linkedin: http://www.linkedin.com/in/jerrygensel
