Sound Business Advice

One of my early mentors in my career constantly told me that perception is reality.  If someone does not understand what they are being told, it is usually because the communicator is not speaking or writing clearly. 

I often ask myself when I am reading, viewing (television), or listening to someone, "What does that mean?"  The communicator usually knows what they are saying, or writing.  The problem is that the audience is not made up of mind readers so the message is not always plainly understood.

The best advice for all of this is don't assume what you are selling or promoting is obvious to your audience. You should always read what you have written or created several times to make sure the subject is thoroughly communicated in a way that is clear to the reader.  I have found recently that when I thought that the group and I were on the "same page," we were not even reading the same book.

This is a relevant topic for clients, co-workers, and friends to grasp. 

Essex Mortgage is celebrating 25 years this year.  We are finding that "Honesty is STILL the Best Policy!"

www.essexmortgage.com

p.s. I read this several times before hitting the "publish" button.